Market Feasibility Studies
Market Feasibility Studies
In this time of defining crisis and into the future, land based casino operators are looking to online in an effort to deliver additional branding opportunities and increase sagging bottom line revenues.
Given the high cost, time to market and the complexities online gaming presents, casino operators should be taking the steep learning curve out of the mix by talking to and working with known online gaming experts like Euro Pacific Asia.
EPA with a proven track record and significant experience in the online gaming space, are an obvious choice. Working with EPA will save you valuable time to roll out and deliver considerable savings to your startup and operational budgets.
Euro Pacific Asia Consulting (EPA) are acknowledged online gaming and operational experts able to advise, devise, recommend and implement turn key solutions for online and social gaming business. Our considerable expertise also extends to implementing new technologies like BlockChain into gaming platform designs and associated market metrics new technology delivers.
Our technical, advisory and management services are provided through The TAMS Agreement. This agreement will detail the terms and conditions whereby EPA will provide technical advisory and management services in respect of the management and operation of the casino, subject to the respective covenants, terms and conditions contained in the agreement.
Once operational, and working through the TAMS Agreement, EPA will work toward implementing internationally accepted procedures and practices, and provide the Company with accurate and timely revenue and other operational reports as requested. A system of checks and balances will be put in place, which will give the Company a high degree of confidence in the integrity of this critical department.
EPA will recruit senior executives (“the EPA Executives “) for employment with the operating company. The EPA Executives may be one or all of the following:
• The General Manager – Operations
• The Casino Manager – Casino Operations
• The Cage Manager- Finance & Administration
• The Director – Security & Surveillance
• The Director – International Marketing
EPA will be responsible for the discharge of the obligations of the TAMS Agreement and, in particular for:
(1) Overseeing the day-to-day operation of the Casino, Cashier’s Cage, Surveillance and supporting operations
(2) Preparing operating budgets and all other accounts, reports and returns.
(3) Providing all policies and procedures associated with the operation and management of an international casino business.
(4) Negotiating marketing, junket agent recruitment and program agreements.
EPA Management shall monitor with reasonable care (having regard to EPA Management’s role hereunder as a provider of TAMS Services) the activities and performance of casino staff and management and shall advise the Company promptly of any deficiencies discovered and of any remedial action it recommends.
EPA will keep the Company informed from time to time on the means, methods, procedures, systems, techniques and policies employed or to be employed to maintain and expand the business of the casino as an international class gaming facility and to protect, safeguard and secure the physical and other assets of the Company in the implementation of those means, methods, procedures, systems, techniques and policies.
In an overseeing role, EPA will monitor the day to day management and operation of the casino, ensuring that all aspects of gaming continue to operate in an orderly, controlled and secure manner.
The Rise of Social Gaming
In 2017 the global social gaming industry generated $106 Billion in revenues, with the social casino gaming segment generating $4.5 billion in revenues. China, Japan and Korea generate 90% of the games revenue in the region. Asia is the second largest social casino market after North America with revenues of around $900 Million, and that number is growing with an eye popping 250% YoY growth. JP Morgan estimates in the coming year we will see 8% – 10% revenue growth in the Asia pacific region.
The most popular games are slots, bingo and poker which are easily played on mobile devices. Over the past couple of years there has been a definite and pronounced shift to mobile platforms, this reflects a move away from PC based platforms where social media giant Facebook, which in 2012 and 2013 was estimated to have 59% market share, today has an estimated 23% market share.
Casino floors are not going to open any time soon, and when they do eventually allow players back, ramping up business levels to pre Covid 19 levels will take time. Smart land based casino companies are already looking to get into social as they recognise easy cost effective branding opportunities with excellent cross
over promotions, the opportunity to build out their database whilst at the same time generating significant revenues.
If you are considering a move into either social or online casino gaming, would like to learn more about either platform, talk to us today about first steps and preparing a market feasibility study. Euro Pacific Asia Consulting has written and delivered social gaming feasibility studies to clients around the world. Not only does EPA have the development and operational experience to write and deliver your study, we are also able to prepare and execute the associated business plan.
Use EPA to map out critical strategic operational planning from project commencement through to the successful roll out of your platform. Contact us today for a detailed proposal.