Understanding Player Life Time Value

Understanding the importance of player lifetime value (LTV) is the difference between
success and failure in any online gaming business. However many operators fail to grasp the
critical relationship between LTV and CPA and struggle to grasp that LTV tells you if a new customer or player is worth more than the cost of acquiring them. So why do so many sites get this crucial part
of their business wrong and ultimately are forced to sell or shut down?